Personal Portfolio
Hi, I'm
Marketing
Automation
Lead.
5+ years driving multi-channel life-cycle campaigns — from EA Sports FC to global B2B email programs sending 2.4M+ messages a month.
What I bring
Email & Automation
Lifecycle Marketing
Triggered journeys, segmentation and deliverability behind 2.4M+ monthly emails, plus automated investor and partner sequences.
CRM Workflows
Marketing Operations
Lead routing and CRM structure in HubSpot, Salesforce and Dynamics 365. One launch tracked interest from first click to Salesforce lead, with 33% more leads.
Front-End Email Development
Design & Development
Hand-coded, responsive email and MJML templates that render in Gmail, Outlook and Apple Mail, dark mode included.
Digital Strategy
Digital Strategy & Growth
Channel plans that line up email, web and social behind one goal, including an investor hub with 45K+ page views.
Analytics & Performance
Reporting & Insights
Weekly and YoY reporting in GA4, Looker, and Grafana, with checks that catch bad data early, including a 33x metric bug.
Creative Production
Creative
Photography, video, and campaign assets, plus a content strategy that lifted social engagement 300% for a basketball showcase.
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FC 27 Club Membership CRM Campaign for EA SPORTS FC
design development, digital strategy growth, email automation, marketing operations
/2026
Cross-Channel CRM Reporting Engine for EA SPORTS FC
email automation, marketing operations
/2026
Live Football Data: CRM Triggers for EA SPORTS FC
digital strategy growth, email automation
/2026
Digital Transformation for Legal Professional
design development, digital strategy growth, marketing operations
/2026
Got a PROJECT
IN MIND?