About Chris Lo Presti
Chris Lo Presti · Marketing Automation LeadWatch. Learn. Grow.
I'm Chris, an Orlando-based Marketing Automation Lead at EA SPORTS FC. For 5+ years I've built the systems behind the inbox: segmentation, triggered journeys, CRM workflows and the reporting that shows what's working. I'm bilingual (English and Spanish), a Full Sail marketing graduate, and happiest turning messy processes into something a team can rely on.
- I enjoy learning, solving problems, and helping people move forward.
- I enjoy learning, solving problems, and helping people move forward.
- I enjoy learning, solving problems, and helping people move forward.
- I enjoy learning, solving problems, and helping people move forward.
- I enjoy learning, solving problems, and helping people move forward.
- I enjoy learning, solving problems, and helping people move forward.
- I enjoy learning, solving problems, and helping people move forward.
- I enjoy learning, solving problems, and helping people move forward.
How-I-Work_(No. 1)
Clarity
Transforming complexity into manageable systems. When the logic makes sense, execution becomes effortless.
My-Approach_(No. 2)
Consistency
Delivering steady progress through reliable structure. The goal is building solutions that work as well tomorrow as they do today.
VALUES
What-Guides-Me_(No. 3)
Curiosity
Learning is a big part of who I am. Exploring new tools and methodologies unlocks better ways to get things done.
My-Working-Style_(No. 4)
Support
Empowering the team to move forward. Removing technical friction and organizing processes makes work smoother for everyone involved.
Career
The path so far
- 5+years in lifecycle, CRM and email
- 2.4M+emails a month across 4 B2B brands
- 500K+subscribers reached, with 30%+ open rates
- 80%+lift in site traffic from email
- 2026 — Now
EA SPORTS FC · Electronic Arts
Marketing Automation Lead
Lifecycle and CRM automation for EA SPORTS titles, turning live data into messages players actually want.
- Built a cross-channel CRM reporting engine that puts email, in-game and touchpoint data in one set of dashboards.
- Wired live football data into CRM triggers, so matchday content builds itself.
- Extended the same systems to College Football and Madden.
- 2023 — 2026
Laser Photonics · Fonon · CMS Lasers
Digital Marketing Manager
Ran lifecycle strategy for four B2B brands, from behavioural segmentation to investor communications.
2.4M+emails / month30%+MoM conversion gains80%+traffic lift2,440newsletter opt-ins in 8 months- Automation in Mautic, HubSpot and Salesforce with lead scoring, suppression and persona targeting.
- Hand-coded responsive templates for Gmail, Outlook and Apple Mail, reaching 20%+ CTRs.
- 2022 — 2023
Great Job Spot
Marketing Manager
Integrated campaigns across digital, print and social for a regional job platform and its live hiring events.
500K+subscribers30%+open rates25%QoQ CTR lift6,000+Hirepalooza attendees - 2021 — 2023
Foundations
Where it started
- Full Sail University: Bachelor's in Marketing & Media (2022), salutatorian, 3.8 GPA.
- Athlete Connection Foundation: marketing coordinator for nonprofit events, from award ceremonies to golf tournaments.
- #FGD Basketball Showcase: social and live-event content that grew engagement 300%.
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Next chapter
Want the full story?
Every role, tool and result in one document, ready for your hiring team.
Download CV or email me directly
Get in touch
Let's connect
Hiring for lifecycle, CRM or marketing automation, or want to swap ideas? I’d love to hear from you.