Beamer B-Series Launch
Beamer’s B-Series targets manufacturing engineers — an audience that filters out marketing fluff and looks for technical specs, durability assurances, and plug-and-play proof before engaging. The challenge wasn’t just launching a product; it was building a system that could qualify genuine technical interest and track it all the way from first click to Salesforce lead record.
Strategy, Automation & Frontend Development for Beamer B-Series Launch
33% uplift in leads through a closed-loop system tracking engagement from first click to Salesforce.
THE ARTCHITECTURE
Established Salesforce as the single source of truth for lead qualification. I architected an automated ingestion pipeline that translates ‘Brochure Downloads’ into high-priority tasks, ensuring sales teams act on enriched intent data rather than raw traffic.
Salesforce (CRM)
Moved beyond vanity metrics by deploying custom event listeners via GTM. This validated high-intent user behaviors (key events) and provided the attribution data necessary to calculate the campaign’s true contribution to pipeline velocity.
GA4 & Tag manager
Mitigated rendering risks by utilizing MJML as a standardization framework. This ensured code integrity across legacy clients (Outlook) and modern devices, reducing QA time while maintaining strict brand compliance.
MJML & HTML
Solved resource constraints by synthesizing high-fidelity product imagery digitally. This allowed for rapid A/B testing of visual narratives (dark mode vs. light) without the lead time or expense of a physical photoshoot.
Adobe Creative Suite
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