Log
./Log
Behind
the screen
Field notes from running CRM, email and automation at scale: what worked, what broke, and what I'd do differently.
FC 27 Credits: One Line, One 33x Bug, Three More Failures
One data bridge inflated our in-game metrics by 33x. Here's what broke behind my FC 27 credits...
HubSpot AI Agents After Unbound 2026: What’s Real, What’s Not
HubSpot went all in on agents at Unbound 2026. Here's what's live, what it costs, and why our...
Effortless Audience Segmentation to Reduce Messaging Fatigue
The problem arises when teams pursue the same audience without coordination. Every team wants to...
How to Prevent Data Loss in Shared Sheets CRM
My team in Electronic Arts needed one shared calendar for email sends, in-game placements, and app...