Automated-Driven Marketing

SUMMARY

I streamlined critical stakeholder communication by implementing an efficient automated information-flow system. This initiative involved delivering corporate news (acquisitions news, financial reports, corporate changes, and more) directly to investors’ inboxes, effectively eliminating prior manual delays.

This direct pipeline ensured the immediate and consistent delivery of all investor communications, providing stakeholders with real-time updates and enhancing overall organisational transparency.



This automation not only optimised internal workflows but also strengthened investor relations by maintaining a reliable and timely cadence of essential corporate data.


ABOUT ME

I specialise in building self-running marketing systems. I’ve replaced manual, error-prone processes with scalable automation, from B2B email programs to internal reporting.

I believe every repeatable task should be automated. This philosophy has driven solutions ranging from investor relations communications triggered by press releases to Google Apps Script tools that eliminate hours of manual tracking. These systems ensure consistent execution, faster responses, and fewer human errors.

Zero-Delay Communication

Similar to CRMs functionalities, I built systems that detect triggers — a new press release, a new lead, a campaign milestone — and act on them instantly, removing the lag that comes with manual monitoring and without the big expense.

Automated Lifecycle Campaigns

I design behavior-triggered email sequences that run without ongoing manual input, using segmentation and lead scoring to guide contacts through on boarding, retention, and conversion journeys automatically.

Self-Maintaining Reporting

Rather than compiling reports by hand, I build internal tools that track progress and generate reporting on their own, freeing up hours of manual work each week.

Cross-Platform Automation Fluency

From HubSpot and Salesforce to Mautic, and other CRMs, I work across various automation stack a team already has — rather than requiring a rebuild from scratch.

Scalable Infrastructure

I’ve built and maintained automation handling 2.4M+ monthly sends across five SMTP servers — proof that these systems aren’t just efficient, they hold up at real-world scale.

Tech-Stack | Technical Details

RSS/XML

01

RSS Integration

Utilising a dedicated a custom RSS feed monitor connected to the Laser Photonics News page. This serves as the trigger, instantly detecting when a new press release goes live.

02

Automated Dispatch

Powered by N8N, the system automatically parses new content/publications and dispatches it to segmented investor emails lists without manual intervention, ensuring zero latency.

03

Auditable Tracking

To ensure transparency and record-keeping, every execution is logged to a secure database. The system writes a confirmation line to a master Tracking Spreadsheet for every release sent.

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