# chrisdigital.io

> Making digital marketing simple, workable, and scalable

> Generated by All in One SEO v5.0.4, this is an llms.txt file, used by LLMs to index the site.

## Sitemaps

- [XML Sitemap](https://chrisdigital.io/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [How to Prevent Data Loss in Shared Sheets CRM](https://chrisdigital.io/google-crm-calendar/): A guide to preventing lost campaign data in a Google Sheets CRM calendar using installable triggers and LockService.
- [Effortless Audience Segmentation to Reduce Messaging Fatigue](https://chrisdigital.io/suppression-and-email-marketing/): Learn how suppression logic email marketing coordinates teams, segments by lifecycle stage, and reduces inbox fatigue. By centralizing rules, suppression logic email marketing keeps messages relevant.
- [FC 27 Credits: One Line, One 33x Bug, Three More Failures](https://chrisdigital.io/fc-27-credits-crm-work/): FC 27 credits give me one line. Here's the CRM work behind it: the reporting failures, AI guardrails and live football data the roll never shows.
- [HubSpot AI Agents After Unbound 2026: What's Real, What's Not](https://chrisdigital.io/hubspot-ai-agents-unbound-hype-check/): HubSpot AI agents got the spotlight at Unbound 2026. Here's what's live, what it costs per resolution, the data catch, and what to test this week.

## Pages

- [Personal Portfolio](https://chrisdigital.io/): Chris Lo Presti, lifecycle and CRM marketer. 5+ years running email, automation and CRM programs, from EA Sports FC to B2B sends of 2.4M+ messages a month.
- [Contact](https://chrisdigital.io/contact-chris_lo_presti/): Hiring for lifecycle, CRM or marketing automation, or planning a freelance project? Book a call, get the CV, or send Chris Lo Presti a message.
- [About Chris Lo Presti](https://chrisdigital.io/chrisdigital-io_profile/): Chris Lo Presti's career in lifecycle marketing and CRM automation: EA SPORTS FC, B2B programs sending 2.4M+ emails a month, and the values behind the work.
- [Log](https://chrisdigital.io/log/): Notes from Chris Lo Presti on email segmentation, CRM operations and marketing automation, with lessons from real campaigns.
- [ChrisDigital.IO_Projects](https://chrisdigital.io/chrisdigital-io_projects/): Case studies by Chris Lo Presti: email automation, CRM pipelines, investor relations and B2B product launches, with the results behind each one.

## Portfolio

- [FC 27 Club Membership CRM Campaign for EA SPORTS FC](https://chrisdigital.io/portfolios/fc27-club-membership-crm-ea-sports-fc/): How I worked on the FC 27 Club Membership CRM campaign: tiered email, in-game messages and audiences built toward one November 1 deadline.
- [Cross-Channel CRM Reporting Engine for EA SPORTS FC](https://chrisdigital.io/portfolios/crm-reporting-pipeline-ea-sports-fc/): How I unified email, in-game and companion app data for EA SPORTS FC into one automated CRM reporting pipeline with WoW and YoY dashboards.
- [Live Football Data: CRM Triggers for EA SPORTS FC](https://chrisdigital.io/portfolios/live-football-data-crm-triggers-ea-sports-fc/): A live football data layer that turns real fixtures and results into CRM triggers and club-level personalization for EA SPORTS FC player comms.
- [Digital Transformation for Legal Professional](https://chrisdigital.io/portfolios/digital-transformation-for-legal-professional/): A bilingual law firm website for GPDA Immigration Law, with a custom theme, local SEO, and Clio Grow intake automation that ended manual data entry.
- [Beamer B-Series Launch](https://chrisdigital.io/portfolios/beamer-b-series-launch-industrial-lead-generation-attribution/): Lead generation for the Beamer B-Series launch: MJML emails, GA4 and GTM tracking, and Salesforce attribution that lifted leads 33%.
- [LASE: Fortune 500](https://chrisdigital.io/portfolios/lase-fortune-500/): An "Authority First" investor hub for Laser Photonics (LASE) that turned social traffic into engaged stakeholders: 45K+ views and deeper visits.
- [Automated Investor Relations Pipeline](https://chrisdigital.io/portfolios/automated-investor-relations-pipeline/): How I automated investor relations for Laser Photonics: press releases reach segmented investor lists in seconds, with every send logged.

## Categories

- [Digital Strategy & Growth](https://chrisdigital.io/category/digital-strategy-growth/): Campaign planning, market research, analytics.
- [Email & Automation](https://chrisdigital.io/category/email-automation/): High-fidelity campaigns backed by intelligent segmentation and automation logic.
- [AI Radar](https://chrisdigital.io/category/ai-radar/): Weekly AI developments for CRM, lifecycle and marketing automation, each with a reality check, plus the monthly Hype Check.
- [Sports Data](https://chrisdigital.io/category/sports-data/)

## Categories

- [Email & Automation](https://chrisdigital.io/categories/email-automation/)
- [Design & Development](https://chrisdigital.io/categories/design-development/): Website Design, Front-End Email Development, Landing Page creation.
- [Digital Strategy & Growth](https://chrisdigital.io/categories/digital-strategy-growth/): Campaign planning, market research, analytics.
- [Marketing Operations](https://chrisdigital.io/categories/marketing-operations/): CRM Workflow, Email Automation, Data pipelines (n8n/Zapier), Lead Scoring.